Rouniyar International & Bath Nepal: Social Media Case Study
How I run content, reels, Meta ads and lead replies for a water pump distributor and its bathroom products brand, as the one person behind both accounts.
The client
Rouniyar International is the authorized importer and distributor of Dual Copper and Discover brand water pump motors in Nepal. It sells to retail customers and to dealers who buy wholesale. Bath Nepal is the same company's bathroom products brand, with the line "Modern bathroom solutions for tomorrow".
Two brands, one company, two very different audiences: plumbers, farmers, builders and hardware dealers for pumps, and homeowners renovating a bathroom for Bath Nepal.
The brief
Both accounts needed to stay active every day, look like two distinct brands instead of one reused template, reach buyers through ads, and turn the people who message into actual enquiries. All of it had to be handled by one person.
What I do
- Content planning: a calendar that mixes product posts, wholesale offers, trend reels and Nepali festival dates for both brands
- Graphic design: product posts and festival greetings for Teej and Vishwakarma Puja, each designed in its own brand style ("Powering your business" for Rouniyar, "Build better baths together" for Bath Nepal)
- Video editing and reels: product demo reels, wholesale promotion videos and trend-based reels edited in CapCut
- AI video generation: AI-generated clips when there is no fresh footage, so the feed does not repeat itself
- Script writing: hooks, voice-over scripts and captions in Nepali and English
- Meta ads: campaigns on the strongest product and wholesale content
- Lead replies and engagement: answering messages from ads, replying to comments and keeping enquiries moving
How the two brands stay different
Rouniyar International's posts lean practical: the pump, the specifications, the wholesale contact, and a strong "Better products, bigger business" message for dealers. Bath Nepal's posts lean aspirational: clean bathrooms, modern fittings and softer colors. Festival greetings go out on the same day for both, but each carries its own design and message.
Output so far
- Near-daily posting across both accounts, mixing photos, reels and videos
- Festival campaigns published on time, in Nepali, for both brands
- Meta ads running on product and wholesale content, with enquiries answered by me directly
The accounts are public, so the best proof is to scroll through them: @rouniyarinternational and @bathnepal.
What I learned
For a distributor, the ad is only half the job. Most leads arrive as a short message asking for a price or a dealer contact, and a fast, clear reply matters as much as the creative. Handling both the ads and the inbox lets me see which posts bring serious buyers, and I plan the next month's content around those.
If your business needs the same kind of support, see my social media management and Meta ads services, or get in touch.