HomeLoom

HomeLoom started with a simple brief: a furniture brand wanted an online store that felt less like a catalogue and more like walking into a well-lit showroom. The client made pieces meant to last, with solid wood frames and hand-finished joints, but the existing web presence undersold that craft with generic templates and cramped product photography.

My role covered both the UI/UX design and the front-end structure (the same split I outline on my resume). I led with editorial serif typography for headings to give the brand a considered, slightly upscale voice, paired against a clean sans-serif for body copy and product details so the store still felt easy to shop. The palette leans into warm tan and olive tones pulled directly from the product photography, rather than a generic neutral grey, so the site reads as an extension of the furniture itself rather than a separate skin wrapped around it.

The core of the work was the shop experience: a homepage that leads with lifestyle imagery and best-sellers, an About page that tells the brand's craft story, an All Products page with category and price filters so browsing large catalogues stays manageable, and a cart page with a running subtotal that updates as items are added or removed. Every screen was designed first in Figma and then hand-coded, following the same discovery-to-build process I walk through in my design process case study, so spacing, type scale, and interaction states carried through exactly from design file to browser. If you're planning a similar shop-to-cart build, get in touch and I can walk you through how it would work for your catalogue.