Quick answer: plan festival posts at least two weeks ahead, design one greeting per festival in your own brand style, write the message in Nepali, and pair the big festivals (Dashain, Tihar, Chhath) with an offer or product post, not just a greeting. Post on the main day, early in the morning, and reply to every comment.
Festivals are the busiest time of the year for social media in Nepal. Everyone is scrolling, everyone is posting greetings, and customers are spending on clothes, gifts, home repairs and food. It is also when most business pages look the same, because they all use the same free template with a logo pasted in the corner.
I design and post festival content for brand accounts every month, including Teej and Vishwakarma Puja campaigns for Rouniyar International and Bath Nepal. Here is how I plan it, and a calendar you can use for your own page.
Why festival posts matter for business pages
- Reach: people engage more with greetings, so your page shows up in more feeds.
- Trust: a well-made greeting in good Nepali shows the business is active and cares about its customers.
- Sales: Dashain and Tihar are peak buying seasons for many products.
But a greeting on its own rarely brings customers. The pages that benefit most pair the greeting with an offer, a product reminder or a useful message.
The festival calendar for Nepali business pages
Exact dates change every year with the lunar calendar, so always check the current Nepali calendar before you schedule.
| Festival | Usual timing | Content idea |
|---|---|---|
| Nepali New Year | Baisakh 1 (mid-April) | Greeting plus a "new year, new offer" post |
| Buddha Jayanti | Baisakh full moon | A calm, respectful greeting, no hard selling |
| Janai Purnima and Raksha Bandhan | Shrawan or Bhadra full moon | Gift ideas, family-themed posts |
| Teej | Bhadra (August or September) | Greetings for women customers, red and green themes, clothing and beauty offers |
| Vishwakarma Puja | Around 17 September | Essential for workshops, factories, distributors and tool shops |
| Dashain | Ashwin or Kartik | A series: Ghatasthapana, Fulpati, Maha Ashtami, Vijaya Dashami, plus festival offers |
| Tihar | Kartik | Kaag, Kukur and Laxmi Puja posts, Bhai Tika greeting, lights and gifting offers |
| Chhath | A few days after Tihar | Very important in the Terai and eastern Nepal, including Biratnagar |
| Maghe Sankranti | Magh 1 (mid-January) | Warm, food-themed greeting |
| Holi | Fagun full moon (March) | Bright, playful designs and short reels |
| Mother's Day and Father's Day | Mata Tirtha Aunsi, Kushe Aunsi | Emotional, family-focused posts and gift offers |
How to plan festival content step by step
- Mark the dates two to four weeks ahead. Designers and printers get busy right before Dashain and Tihar.
- Decide what each festival is for. Pure greeting, offer, product reminder, or a mix. Dashain and Tihar usually deserve a small series, not one post.
- Design in your brand style. Use your colors, fonts and product photos so the greeting still looks like your business. When I made Vishwakarma Puja posts for two brands of the same company, each one kept its own look and tagline.
- Write the message in proper Nepali. Check spelling and tone. A mistake in a festival greeting gets noticed.
- Make a reel version. A short animated or video version of the greeting usually reaches more people than a still image.
- Schedule for the morning of the main day. That is when people are scrolling and sharing greetings.
- Boost the offer post, not only the greeting. If you spend on ads during festivals, put the money behind the post that can bring customers. See boosting vs Ads Manager.
- Reply to every comment and message. Festival engagement is only useful if someone answers.
Festival post mistakes to avoid
- Using a free template that thousands of other pages will post the same day
- A tiny logo on a generic image, so nobody remembers which business posted it
- Posting a day late
- Spelling mistakes in the Nepali text
- Hard selling on religious days where a simple, respectful greeting fits better
- Forgetting regional festivals like Chhath if your customers are in the Terai
A simple Dashain and Tihar content plan
- 2 weeks before: teaser for your festival offer
- Ghatasthapana: greeting that opens the Dashain season
- Mid-Dashain: offer or product post, boosted locally
- Vijaya Dashami: main greeting post and reel
- Between Dashain and Tihar: reminder that the offer is ending
- Laxmi Puja: Tihar greeting with lights theme
- Bhai Tika: family greeting
- Chhath: greeting, especially for eastern Nepal and the Terai
If you want festival posts designed in your brand style and scheduled for you, I offer graphic design and full social media management for businesses in Biratnagar, Kathmandu and across Nepal.
